Sarah Martinez

About Sarah

Sarah Martinez grew up around tobacco in Miami's Little Havana, where her grandfather rolled cigars in a small factory on Calle Ocho. She started working retail at 21 and earned her Tobacconist University certification two years later.

Her writing bridges the gap between industry expertise and accessibility. She's the person friends text when they need a cigar gift for their father-in-law, and she turned that into a career. Her gift guides and brand profiles are consistently the most-shared content on the site.

As a former buyer for a premium cigar retailer, Sarah has deep relationships with brand representatives and factory owners across Nicaragua, Honduras, and the Dominican Republic. She visits tobacco farms annually and brings that first-hand knowledge to her brand reviews.

Sarah believes cigars should be approachable, not intimidating. Her mission is to make the hobby welcoming to everyone — especially people who feel overwhelmed by the jargon and gatekeeping that can surround cigar culture.

Fun fact: Her phone contacts include the personal numbers of six brand owners — and she's not afraid to call them when a review needs fact-checking.